Leadership
Joseph W. Donze
Chief Executive Officer
Joseph W. Donze was named Chief Executive Officer for LSC Environmental Products in September of 2012.
Joe began his career as a Civil Engineer working at one of New England’s premier site work contractors. In 1991 Joe shifted his environmental interests to the solid waste industry where he was charged with oversight of the largest, and most integrated (landfill, hauling, compost and recycling), facility in Massachusetts. After a two-year break, where he received his Master Degree in Business Administration, Joe joined Corning Incorporated where he helped to grow their LCD glass and Life Science businesses in Asia. While at Corning, he relocated to Tokyo Japan with his family, and held a variety of leadership roles in marketing, strategy, sales and business unit management.
As CEO for LSC Environmental Products, Joe is focused on building a bigger more balanced company by developing adjacent markets, launching new products, integrating synergistic companies, and expanding products and services internationally.
Donze has a Civil Engineering Degree from Worcester Polytechnic Institute and a Master of Business Administration from the Tuck School of Business at Dartmouth College. Donze is the co-inventor on 7 U.S. Patents, a member of LSC’s Board of Directors, and serves on the Directors Advisory Council for M&T Bank in the Southern Tier of New York. Joe is married, with three children and works out of LSC's Western Massachusetts office.
Karen P. Welch
Chief Financial Officer
Karen P. Welch has been employed with LSC since 2012, and was named Chief Financial Officer for LSC Environmental Products in March 2015.
Karen started her career in 2000 as an auditor for Ernst & Young in Harrisburg, Pennsylvania. She audited small to medium size companies across an array of industries, including manufacturing, financial services and private equity. In 2004, Karen transferred to E&Y’s Baltimore, Maryland office where she expanded her responsibilities to serve as audit manager for a Fortune 500 client. After 8 years with Ernst & Young, Karen transitioned into the private sector and was subsequently promoted to Corporate Controller at Endicott Interconnect, Inc.
As Chief Financial Officer at LSC, Karen is responsible for leading the company’s finance and accounting functions, as well as managing Contracts, Information Technology and Human Resources. Karen also works closely with the President and CEO in the development of the company’s growth strategies.
Welch earned Bachelor Degrees in Accounting and German from Susquehanna University. She is licensed as a CPA in Pennsylvania and New York. Karen is part of LSC’s executive leadership team and participates in all of LSC’s Board meetings. Welch is married with two daughters.
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Joel E. Lanz
President
Joel E. Lanz was named President of LSC Environmental Products in 2006.
Lanz began his career at LSC in 1991 where he, along with the founders, was one of the company’s first three employees. In his 30 plus years with the company Lanz has held leadership roles in operations, product development, equipment design, sales and customer service. Indeed, it is fair to say that every product, piece of equipment and process at LSC was developed, at least in part, through Joel’s leadership.
As President, Joel is charged with the implementation of LSC’s strategies. He leads our sales and operations teams and is directly responsible for driving our significant business development efforts internationally.
Lanz is part of LSC’s executive leadership team and participates in all of LSC’s Board meetings. Lanz is active in the local community where he is a long-time volunteer at a New York State correctional facility. Lanz is married with three daughters and two grandsons.
Samuel J. Morris
President of Innovation and Market Development
Samuel J. Morris serves as President of Innovation and Market Development for LSC Environmental Products.
Sam joined LSC Environmental Products in 2019 as part of the acquisition of Phoenix Paper Products, where he was one of the company's original founders. During his time with Phoenix, he focused on product development and sales, developing two patents related to revegetation before assuming responsibility for all operational aspects of the company in 2010.
Prior to his 26 years with Phoenix, Morris served in a variety of roles managing product development and technical services within the industrial mineral and mining industries.
As President of Innovation and Market Development, Morris provides leadership for product innovation, specification development, industry association engagement, and executive relationship development across LSC's key markets. He works closely with customers, industry partners, and internal teams to identify emerging opportunities and support the company's long-term growth strategy.
Morris earned a BA in Chemistry from Monmouth College in Monmouth, Illinois, prior to attending the University of Illinois for graduate studies in Analytical Chemistry under Dr. Jiri Jonas. Morris has been involved in a wide variety of industry associations, including the boards of the Illinois Recycling Association, International Association of Hydroseeding Professionals, Keep America Beautiful, and the Erosion Control Technology Council. He is also actively involved in the International Erosion Control Association, ASTM, Wenona Chamber of Commerce, MP 4-H, and a variety of other community organizations.
Morris is married and has two sons.
Andy Iturriria
National Sales Director
Andy Iturriria joined LSC as the National Sales Director when LSC acquired Terra Novo in 2016.
As National Sales Director at LSC, Andy is responsible for leading the domestic sales team and developing tactical plans to implement LSC’s domestic growth strategy.
Before joining Terra Novo, Andy worked with MK Centennial as the Engineer Project Manager for the Blue Line Light Rail Project in Los Angeles California. Prior to his time at MK Centennial, Andy served as the Director of Engineering at Pacific Corrugated Pipe Company and as the Engineering Project Manager at McIntosh and Associates.
Andy earned his B.S. in Civil Engineering from California Polytechnic State University in San Luis Obispo and his MBA from the University of Irvine.
Andy is a registered civil engineer in California, an active ASTM member and a Certified Professional in Erosion and Sediment Control.
Joy L. Westby
Director of Marketing and IT Strategy
Joy L. Westby serves as Director of Marketing and IT Strategy for LSC Environmental Products.
Joy joined LSC Environmental Products in 2015, bringing more than a decade of experience in marketing, brand development, and business-to-business growth strategies. She began her career in marketing in 2003 at United Health Services before transitioning to Cleaner's Supply in 2004, where she helped support significant company growth, multiple acquisitions, and the development of distinct brand strategies across affiliated businesses. In 2014, Joy launched a marketing consulting business, helping organizations strengthen their brands and drive business growth through strategic marketing initiatives.
As Director of Marketing and IT Strategy, Joy leads LSC's marketing, communications, and digital strategy initiatives while helping guide the company's technology and business systems strategy. She plays a key role in advancing organizational efficiency, supporting data-driven decision making, and identifying innovative technologies, including artificial intelligence, that support LSC's long-term growth and operational excellence.
Joy earned a Bachelor of Science in Management and Marketing from the School of Management at Binghamton University and maintains strong ties to the local community.